Stop selling harder. Sell through your moat.

You've built a good business. Now make it commercially stronger.

You've developed expertise, built a reputation and earned the trust of your clients.

But is your business capturing the full value of what you bring to the table?

Perhaps your positioning doesn't reflect the level of your expertise.

Your offers are too customised.

Your pricing leaves money on the table.

Your client mix isn't where it should be.

Or your growth strategy relies on doing more rather than making better commercial decisions.

These aren't necessarily lead-generation problems.

They're commercial problems.

And solving them requires more than another marketing tactic or a new sales script.

It requires stepping back, looking at how the pieces of your business work together and identifying where the biggest opportunities lie.

That's what we'll work on at Scale & Soul.

For founders ready for their next level

Scale & Soul is designed for service-based business founders who:

• Have built a business with proven expertise, paying clients and a reputation in their market.
• Want to attract better-fit clients and strengthen their competitive position.
• Know there is room to improve their offers, pricing, margins or commercial model.
• Want to make more deliberate decisions about how they sell, deliver and grow.
• Value direct feedback, thoughtful challenge and meaningful conversations with other experienced business owners.
• Are ready to work on the business, challenge existing assumptions and turn insights into action.

This isn't about chasing a particular revenue number.

It's about building a business that is more commercially valuable, profitable and resilient.

Four days. A clearer commercial direction.

You'll have dedicated time to examine your business, challenge the way you've been doing things and identify the changes that matter most.

You'll work on:

• Your commercial moat: What makes your expertise valuable and difficult to replace, and how to communicate it.

• Your offers and pricing: How to package your expertise, price with confidence and protect your margins.

• Your client strategy: Which clients and engagements create the greatest commercial value.

• Your positioning and demand: How to become more relevant to the buyers you want to attract.

• Your growth priorities: Where to focus, what to change and what to stop doing.

You'll leave with a clearer view of your commercial opportunities and a focused plan for putting your decisions into practice.

Serious work. Good company. Phuket.

Scale & Soul brings together three things you rarely get in one place: serious commercial work on your business, honest conversations with other experienced founders, and four days in a Phuket villa with the time and space to think.

That combination is what makes this retreat different.

What the four days actually look like

Each day starts with some movement, moves into the real work on your business - in the group and one-on-one with me. Then we wind down with good conversation over dinner. Downtime is built in throughout, not squeezed into the gaps.

Hosted by Ana Leiman

I moved to Sydney from Ukraine in 2014 with next to nothing.

I went on to build a successful corporate finance career, eventually becoming Head of Commercial Finance. Then I built a business of my own.

Today, I combine 15+ years of commercial finance experience with the lessons I've learned building a multiple six-figure mentoring practice. I work with experienced consultants, advisors and fractional leaders across 13 countries, helping them strengthen their positioning, offers, pricing and commercial strategy.

Because being exceptionally good at what you do doesn't automatically mean your business is capturing the full value of your expertise.

I am now building Scale & Soul to bring together a small group of ambitious, experienced business owners for four days of commercial strategy, honest conversations about life and business systems and fresh perspectives.

A chance to step away from the day-to-day, challenge how you've been doing things and make better decisions about the business you're building.

And to do it somewhere that inspires you to think bigger.

Investment

A 30% deposit secures your seat once you're confirmed. All-inclusive of accommodation, food, workshops and coaching, once at the villa, flights not included.

Many attendees claim this as a legitimate business development or professional development expense. Worth checking with your accountant for your specific setup.